In recent years, with the popularity of cross-border e-commerce, more and more new sellers have flocked in, especially on the Amazon platform. This has also led to increasingly fierce competition in the Amazon market, with sellers constantly fighting in the red sea.

On the other hand, the full custody model prevalent in cross-border circles this year has made popular markets in Europe, America, Southeast Asia, and other regions increasingly inward bound! Cross border sellers cannot help but question: Is there a blue ocean in the current overseas e-commerce market?

Brand association has become the main reason for Amazon account scanning, with sellers connecting 9 accounts!

Autumn Membership Day is approaching, but the seller community is surging. Not long ago, we had already reported on Amazon's account scanning operation. And just over the weekend, Amazon launched another major attack, with a significantly stronger number scanning effort compared to the previous wave. Sellers were facing centralized registration, and brand affiliation was the biggest factor among them!

A seller posted on a forum stating that they had encountered 'Black Saturday' and speculated that Amazon's continuous scan of accounts was mainly due to brand affiliation. He analyzed the following situations:

1. About 90% of the accounts with related knowledge are their own brands. If a store's brand is authorized to B store, and A store violates the rules and dies, it will inevitably affect B store; Similarly, if store B goes down, store A will also be affected.

2. Associated with unfamiliar stores, brand authorized accounts, and service providers helping with zombie mergers.

3. Authorized to my own account, I have been warned multiple times due to illegal operations, and my account has been suspended, so I cannot cancel the brand authorization.

4. Authorize your brand to the service provider, and the service provider will use your brand for any illegal actions.

5. The main link store has been suspended, adopting a brand authorization+small account sales method.

The scope of the account scan this time is wider than last time, with a higher number of sellers being "vilified" by Amazon. There are many sellers who have opened the backend and received a warning sign that "your account has been deactivated". Some sellers even woke up and 9 stores were hit at the same time!

In recent years, placing eggs in different baskets has become a consensus among most sellers. How should sellers layout themselves in order to break free from their dependence on Amazon's singularity and explore a second growth curve? The Latin American e-commerce market, led by Mercado, may be the perfect choice for cross-border sellers. According to eMarketer's data in June 2023, Latin America's e-commerce sales grew by 14.3%, ranking second in the world.

Amazon sellers are leveraging the blue ocean market, and Meike Duo is worth a try!

While mainstream e-commerce markets such as Europe and America are facing intense competition, the Latin American market on the other end of the world is gradually emerging in the sight of sellers. As an emerging market, Latin America has more room for growth than Europe and America, and less competitive pressure than Southeast Asia. Therefore, it is also known as the "last blue ocean of cross-border e-commerce" in the industry.

Platforms such as Amazon, Shopee, SHEIN, and Temu are constantly expanding, forming a competitive landscape in the current Latin American market. Compared to these "foreign invaders", after more than 20 years of deep cultivation, Mercado has so far reached 18 Latin American countries and regions, seemingly becoming a local giant in the Latin American market.

Meanwhile, Mercado is the largest e-commerce platform in Latin America, with 148 million active users and over 2700 product searches per minute. In addition, according to the official 2023 second quarter financial report released by Meikeduo, various data have once again broken historical records, providing the most sincere answers for the hundreds of millions of users covered by Meikeduo's ecosystem:

Sales revenue (GMV) reached $10.5 billion, a year-on-year increase of 47.2%

The number of goods sold reached 325 million, a year-on-year increase of 18.2%

The total number of independent buyers reached 47.6 million, a year-on-year increase of 16.6%

● A total of 3.2 million active sellers and 424 million active online listings

8 million new active users have been added, and the total number of users in the Meikeduo ecosystem has exceeded 108 million, a year-on-year increase of 29%

According to the official statement of the Meikeduo platform, it provides a comprehensive Latin American e-commerce ecosystem for Chinese sellers, creates customized solutions, and expands multiple Latin American markets in a one-stop manner. Including logistics infrastructure, reducing a certain proportion of platform commissions, providing special selection strategies for high-end products, and providing traffic support for Chinese sellers through diversified promotional activities.

Assisting Chinese brand sellers in amplifying their energy in the Latin American market, Mercado can be said to be sincere. At present, a certain clothing brand has achieved double growth in sales on the Meikeduo platform in two years; A certain consumer electronics brand has become the top 5 in the Mexican audio market in 2022!

Based on the above, for current cross-border e-commerce sellers, whether seeking a new blue ocean or reducing the risk of operating an Amazon single platform, choosing Mercado should be the optimal solution.

In addition, the major advantage of Meike lies in the mature and developed 3P market. Currently, its sites open to Chinese sellers include Brazil, Mexico, Chile, and Colombia, and the diverse market demand highly empowers sellers' development path.

In summary, the Meikeduo platform is worth our attention. Embracing the blue ocean market, payment and collection will also be a key factor in determining the success of a brand's overseas sales. Lianlian International is one of the trustworthy partners of Meike Duo sellers.