Amazon Folding Product Description

Amazon's rules are constantly changing. Recently, many sellers have found that the listing five point description of some Amazon products has been folded, only displaying the words "About this item". To view the five point description, you need to click to view it.

However, this feature has not been widely promoted, and it is worth noting that the five point descriptions of multiple products under Anker's cross-border sales have been folded.
The five point description is second only to the title in Listing, and it is also an important part of Amazon's recognition of Listing and keyword related content. A few short sentences that cover all the concerns of consumers can also greatly improve conversion rates. Now that Amazon has folded up the five point description in testing, it is likely that they want to make another major overhaul of the front page, as Amazon has been making significant adjustments to the front rules recently.
Does this mean that Amazon's algorithms may undergo significant changes in the future, and the requirements for operations will become higher and higher in the future. Amazon sellers should always pay attention to changes in Amazon rules to facilitate timely adjustment of operational methods in the future. Now everyone still holds a wait-and-see attitude.
This is not the first time Amazon has made changes to the front desk this year, and sellers don't need to worry too much. What sellers need to do is to comply with the development trend and pace of the platform, and improve product competitiveness.