When it comes to Amazon, many sellers initially look down on products with low unit price per customer.

For example: phone cases, masks, straws, headgear, small accessories, etc. The products they like to make may have a larger volume, heavier weight, higher purchase prices, and often have better profits and potential.

How should sellers choose high customer price products and what factors should they consider when choosing high customer price products?

1. Find benchmarking sellers, with a focus on local sellers. For example, on the US website, you can find sellers from Made in USA and innovate products based on your own development capabilities, from appearance to functionality.

2. Appearance design can now be designed with the help of AI software or by finding someone to draw pictures. The functions are relatively complex, and can be approached from the aspects of material, size, volume, whether it is electrified, whether it comes with an app, and whether to add functions.

3. Others specialize in mid to low end markets for such products. If you enter and focus on the high-end market, it's like opening a hot pot restaurant. If others focus on affordable or mid end hot pot restaurants, you enter and focus on facing the high-end customer group. Product Example 1: Dyson makes hair dryers; Product Example 2: Others sell low-end toys, while you sell high-end toys.

4. Using product selection software to select a certain type of product is more popular in the future. You can create product combinations (Red Sea+Red Sea=Blue Sea) or sell higher quality products for differentiated competition. But it is important to think well that the selling points of these products can be clearly identified through videos, A+, brand stories, copywriting, and after-sales service.

5. The choice of products with high customer price still needs to consider whether the price is too high. If it is too high, there is no conversion, and high cost-effectiveness is still very important.

6. The competition is not fierce, there is a certain monopoly attribute, novelty, and some people are willing to pay, and the gross profit is high enough. For example, earning 100 to 200 yuan per order.

7. The general operating procedures for high customer unit price products are several multi-channel layouts, including a set of business licenses for major e-commerce platforms in North America, Europe, Japan, and even China, which are sold simultaneously. Just like the factory, if a popular model is created, they will try their best to convert it into several models and distribute them to different sellers. Once one seller cannot sell, there will be other sellers who can fill the order quantity gap.

8. For products that require certification, such as electronic products, toy products, and children's products, go directly to the Amazon backend to find a list of compliance certified products and select products from them.