On April 9, the three-day 35th International Toys and Educational Products (Shenzhen) Exhibition, the 14th International Baby Carriers and Maternal and Infant Products (Shenzhen) Exhibition, and 2023 International Licensing and Derivatives (Shenzhen) Exhibition (collectively referred to as "Shenzhen Toys Exhibition") were successfully held in the Shenzhen World Exhibition&Convention Center (Bao'an New Museum). According to data provided by the organizer, there are a total of 4 exhibition halls opened at this year's Shenzhen Toy Exhibition, with a total area of over 130000 square meters. Among them, Hall 17 is a super large hall. During the 3-day exhibition period, more than 1400 exhibitors had in-depth exchanges and discussions with professional visitors from various channels at home and abroad, seeking cooperation opportunities together, sparking a commercial climax in the children's field this year.

Highlight 1:

Hundreds of thousands of new products make their debut

As the "wind vane of the Chinese toy market", the most prominent highlight of the Shenzhen Toy Exhibition is the complete and numerous product categories. At this year's Shenzhen Toy Exhibition, hundreds of thousands of new products were unveiled simultaneously, including various popular and classic toy categories such as building blocks, trendy toys, dolls, plush cloth, early childhood education and puzzle, authorized derivatives, education, intelligence, remote control, wooden, cardboard, children's, summer, models, DIY, etc; Scooters, electric cars, bicycles, safety seats, children's trolleys, baby beds, baby clothes, children's fences, baby swim ring and other baby carriages and mother baby products.

There are also many IPs and derivatives appearing, such as Qin Shi Mingyue, Nonhuman Zai, I am not Fat Tiger, Little Liu Ya, Pig Man, Hundred Changes School Bus, Xiong Ying, Dongfang Ke Er, Xiaoma Fei Li, Chinese Superman, Gabao Cheshen, Mini Secret Service Team, Wonderful Mengke, Flying Dog MOCO, Old Yu Xin Zao, Hello! Mars, etc.

The annual Shenzhen Toy Exhibition is a platform for many toy companies to "showcase their muscles", so the products brought by the companies are mostly their own new products, classic models, hot selling models, etc., which can meet the needs of buyers from different channels. Purchasers from provinces and cities such as Shandong, Henan, Guangdong, Shanxi, and Beijing have all stated that the brands exhibited this year have brought many new products, and their designs are more impressive and of higher quality, making them refreshing. There are also buyers who complain that the exhibition hall is large, there are many exhibits, and their legs are tired and broken. They feel a bit regretful.

Highlight 2:

Large number of professional audiences, wide coverage, and high quality

After more than 30 years of sedimentation, Shenzhen Toy Exhibition has already become a must-have feast for toy buyers at home and abroad. According to preliminary predictions from the organizers, the number of professional visitors attending this exhibition is expected to reach a new high.

Professional visitors not only have a large number, but also have higher quality. They come to the exhibition for the purpose of searching for new products and purchasing products, and are the precise customers that exhibitors need. From the perspective of this exhibition, traditional entities such as wholesale markets, shopping malls, Tmall, JD, Vipshop, Pinduoduo, Hema China, Wal Mart, Tianhong Group, Mingchuangyoupin, Sanfu Department Store, Mango TV, Dadi Cinema, Tencent Games, Kid King, TAL Group, Xinhua Bookstore, Huali Technology, Morninglight Life Hall, Haobazaar, e-commerce, convenience stores, boutique department stores, video websites, cinemas, bookstores, mother and baby stores Purchasers from recreation facilities, discount store and other channels have come.

In addition, the number of overseas professional visitors to this year's exhibition has increased significantly. According to incomplete statistics, professional visitors from the United States, Canada, Russia, France, the United Kingdom, Singapore, Indonesia, Malaysia, Japan, South Korea, Kazakhstan, India, Thailand, Türkiye, Mongolia, Colombia, Brazil and other countries all came to visit and purchase.

Highlight 3:

Announcement of 2023 China and Foreign Toy Awards

The Chinese and foreign toy awards are an important window to showcase the innovative style and market trends of the toy industry. The exhibition area for Chinese and foreign toy awards set up during the annual Shenzhen Toy Exhibition has also become a highly representative and bustling area at the exhibition. This year, the exhibition organizers have set up the "2023 China Foreign Toy Awards" exhibition area in Hall 17 (17A09), showcasing 169 award-winning and shortlisted products, as well as 12 award-winning brands.

During the exhibition, the grand prize display area was always very lively, and professional visitors who came and went were attracted by the award-winning products, stopping to take photos, observe, and try out the products. Many professional visitors have recorded the exhibitor name and booth number marked on the platform card, indicating that they want to go to the booth to learn more detailed product information.

Highlight 4:

8 concurrent meetings with both foresight and practicality

On April 7-8, the organizers held 8 themed and focused concurrent meetings, which were both forward-looking and practical. The 2023 Guangdong Hong Kong Macao Greater Bay Area Brand Authorization Industry Development Forum, with the theme of "New Opportunities for IP Cooperation in the Post Epidemic Era," explores new ideas for discovering animation IP authorization and IP marketing gameplay in the fashion industry; At the Forum on New Consumption Summit of Meta Universe Enabling Digital Culture, the keynote guests brought topics such as sustainable humanistic ecological construction, meta universe and IP, and new application model of digital rights management.

For example, the "Uncovering Cross border Traffic Passwords -2023 TikTok Overseas Live Ecological Exchange Conference (Toy Special Session)" revolves around toys and TikTok, providing manufacturers with a detailed explanation of TikTok's assistance in toy exports; The "Play Co branding, Customization, Authorization, Flash -2023 Chain Brand New Retail Seminar" focuses on the attempts and experiences of rapidly rising chain brands in new retail.

There are also the "2023 China Children's STEAM Innovation and Development Forum" focusing on the STEAM theme, the "Cross border Integration Leading Innovation - Maternal and Child Health Service Industry&New Track Matchmaking Meeting for Infant and Child Toy Products" with precise point-to-point integration, the "China South Korea Business Exchange Meeting" promoting Sino South Korean exchanges, and the "Tide Play Exchange Circle" around Tide Play.

The Shenzhen Toy Exhibition is an annual industry feast. The successful hosting of this year's exhibition is inseparable from the strong support of exhibitors and buyers. This exhibition has come to a successful conclusion, let's make an appointment to meet again next year!