What are the factors affecting US toy consumption this year?
Throughout 2021, the world is undergoing drastic changes, and American families are indulging in games and seeking spiritual asylum. Toys and games will continue to be popular with both adults and children in 2022, according to the American Toy Association's team of trend experts.
Which trends will become the hot topic in the toy industry? Toy buyers, media and gaming professionals can learn more in the Toy Trends Brief, which will be released online on February 21. Until then, let's take a look at some of the consumer factors that could impact toy sales in 2022.

After nearly two years of restrictions on going out, the phobia of confined spaces has gradually been ignored. In 2022, both adults and children will want to seek physical or spiritual relief. Toys and game products have the potential to serve as a tool for people to escape this anxiety. Products that may be popular are toys that are easy to carry around (or travel-themed), or AR/VR toys that can bring players an immersive experience. Metaverse concepts are also likely to be used in toy development.
* Confined space phobia: A symptom of anxiety when people are in a confined space.
In 2021, sensory toys represented by decompressing bubble boards will be hot in the market. This trend will continue to expand in tactile sense in 2022. Includes ASMR* related toys, emotionally pleasing glowing toys, classic re-interpretations of fingertip relief toys, and more.
* ASMR: Spontaneous perceptual meridian response, which means that the human body produces a pleasant and unique sense of stimulation through the perception of stimuli such as sight, hearing, touch, and smell.

New research from the American Toy Association shows that parents take the environmental sustainability of their toys very seriously. So investing in sustainable development will be a trend. Sustainability includes environmental recycling, DEI (Diversity, Equity and Inclusion), social welfare, etc.