From the perspective of the current market environment, the mother and baby industry should be called the children's entertainment industry. This is a place where children can eat, drink and play. This is a place that provides services centered on children. A paradise for healthy growth.
From the above definition, it is easy to solve the problem of eating and drinking in mother and baby stores, but play is not something that a naughty castle can solve, and the crux of the problem is here, which is also the content that children care about most. Imagine a child shouting to a certain place every day. Play in a place, imagine a child who is happy and grown up in a certain place, and imagine that a child has to go to that place to find his good friends; then the traffic of this place can be imagined.
However, there is a lack of such an organized and content play platform for parents in cities with many high-rise buildings. This platform is the biggest magic weapon of the store. This platform is somewhere between classroom and professional entertainment.
We need to choose a category to carry these goals. Everyone may think of toys, but they will be surprised. What is surprising is that we are doing this category, but it does not bring anything? The problem is here, because most of us are just selling, treating this category as a pity to abandon.
Toys is a magical industry, and each category will have different results due to different people and different plans. Individual mother and baby stores can sell thousands or tens of thousands of toys per month through operation with only one single toy product.
Toys are also a product category with cultural attributes, such as heroes and girl figures with spiritual value; such as triangles with intellectual functions, such as magic suits with hands-on functions, etc. The cultural attributes of toys need to be taught and disseminated by people. By imparting the culture, knowledge and skills in toys, the store enables children to learn new knowledge in a happy mood, which is a favorite of parents.
Toys are also a highly interactive category. For children, toys can be played with parents as well as with small partners; and the interaction I am talking about here refers specifically to the interaction between the store and the child. For example, the store can hold Deformation competitions, assembly competitions, competitive competitions, etc., strengthen children's happy attributes in the store. The sale of toys is just the beginning of the service.
More importantly, the category of toys is a platform for children to learn, grow and be happy. How we play this platform is the top priority. That is to say, the platform of the children's entertainment industry is built from the origin of the category of toys.

The current single product in the toy industry is enough to support the store and users to generate more stories. Everyone needs to seize the opportunity, cultivate talents, and research toys to form the core competitiveness of their own stores, and then create an entertainment platform for children locally.