Among the various sales methods of toy stores, promotion is a more powerful link. Generally speaking, promotion can further improve the sales performance of toy stores. In fact, if the promotion is done well, its significance and effect will not only be limited to the improvement of sales performance, but also can greatly enhance the popularity of the toy store.
    According to the different festivals, the toy store formulates a promotion plan according to the characteristics of its own store consumers, and the method to improve the store's popularity in the promotion should mainly start from the following aspects:
    1. Choose the right promotion method
    There are roughly three types of promotion methods in toy stores. One is direct price discounts. This method is suitable for any toy store, and its effect is more direct. Consumers are often attracted by low prices to shop in the store. . **One is a giveaway promotion. This kind of gift is often associated with holiday promotions. For example, during Christmas, many toy stores will give out some small Christmas gifts, so that customers who come to the store can feel that the toy store cares for them, thus deepening their love for the toy store. impression. The third is themed promotions, which are often held on important festivals, such as the June 1st, Spring Festival and other periods when the consumption of toys is relatively high, you can choose themed promotions, and use methods such as holding children's play salons to carry out promotional activities. .
    Execution points: To improve the popularity of your store, the most important thing is to choose a promotion method that suits you. A good promotion method is not just as simple as gathering popularity and completing the task. Targeted, according to their own conditions and strength to develop a practical way of promotion. At the same time, you must also consider the positioning of your own toys in the store. If it is a toy product that takes the exclusive route, then the promotion of various names may not have a good effect, but will affect future operations.
    2. Great promotion should be carried out before the promotion
    Publicity is a key part of promotion, which directly affects the success or failure of promotion. Among them, the better way of publicity should be determined according to the positioning of the store. If it is the level of mass consumption of toys, then the better publicity is to advertise it. If you want to target the public or a specific consumer group. Promotion, then publicity must be targeted.
Implementation points:
    Due to the large population flow during the holidays, many toy stores choose to distribute leaflets at the street intersections for publicity. For popular mass consumption, this kind of publicity can indeed have a good publicity effect, but for toy stores with a certain stable source of customers, it is better to choose the way of notifying consumers by SMS, as long as the promotion is attractive enough, such Promotions tend to work, too.
    3. To carry out an effective promotion mix
    Effective promotion can produce two effects, one is to increase the turnover, the other is to increase the popularity of the store. Therefore, for toy stores, as long as it is a promotion method that can perfectly combine the two, it is a better way. And a good promotion method is not limited to a certain form, but is carried out through a combination of promotion methods. Some toy stores usually carry out discounts and promotions, as well as gift giving and related themed events. A more favorable combination of the three promotion methods can make consumers feel that their interests have been maximized, and their awareness of toys will also increase accordingly.
    Execution points: When using the promotion combination, you should also pay attention. First, you must choose a main product for promotion. This product must have a certain popularity, and consumers are interested in his discounts or promotions. Only then can they stimulate their desire to enter the store for consumption. . In addition, it should also be noted that the promotion of products with considerable profits should be more powerful, and the promotion methods should be integrated for this product, so that the promotion forms an interactive whole, which will have a very positive impact on the promotion.

Promotion is an important part of toy store business activities, which involves cost, promotion atmosphere creation and other business links. During the promotion period, appropriate arrangements should be made in line with the promotion theme, such as during Christmas, the music, lighting, Clothing should be made around the Christmas theme, and during the Spring Festival, it should be traditional and Chinese. The promotion is about being targeted and purposeful, using better means and obtaining greater effects at a lower cost, rather than pursuing a lively illusion. To form an influence among potential consumers through promotion, so as to increase the turnover of the toy store while enhancing the popularity of the toy store, this is the main purpose of the toy store's promotional activities.