1. Reduce prices and have a price advantage over competitors

2. Increase cupon discounts

3. Utilize off-site Deals platforms or off-site influencers for promotion

4. Bundle sales, bundle sales of products that have good sales and relevance to the store

Reducing inventory can reduce corresponding storage fees, especially during peak seasons, where triple storage fees often make it difficult for sellers to bear; Secondly, there is a serious backlog of inventory, which can easily affect the IPI score of the account. Now that Amazon has cut down its storage capacity severely, it is even more likely to be restricted from restocking; The third step is to stabilize the ranking and weight of the store and Iisting, and during peak season, promotion will also be easier.

2、 There is not much inventory backlog, but there are few or no orders issued

During the peak season of the product, there are more orders, but currently there are fewer or no orders. Sellers can readjust their advertising budget. As the product enters the peak season, the corresponding category traffic will decrease, and the CPC of some keywords will rise, resulting in a decrease in conversions. Sellers need to seize more accurate traffic to ensure conversion rates.

For example, if an advertising campaign that used to be able to burn through its budget is not enough now, the seller will consider reducing the advertising budget by 3/3, and use this budget to accurately produce words or test new placements. The budget for each advertisement does not need to be given too much.

For situations where there are no orders, the advertising campaign has low exposure, few clicks, or even no conversions. The bid for this part of the investment can be appropriately reduced, reducing some advertising costs and stopping losses in a timely manner. Sellers can also choose to do targeted ASIN advertising, find ASINs that share similarities with the product, have lower rankings, or have advantages over your product, and use these advertising activities to eliminate some ineffective traffic and obtain more accurate traffic.

Of course, even if the product enters the off-season, it is not recommended to turn off advertising. This can reduce bidding and maintain a certain level of exposure for the product, because according to Amazon's algorithm, the system actually prefers longer running keyword advertisements and advertising marketing activities. Even in the off-season, with fewer clicks, sporadic orders will not make your advertising data unsightly.

Therefore, for sellers, the off-season does not mean they can "do nothing", and it is also necessary to spend time analyzing and researching advertising data.