01 One hundred enemies will lose ten thousand!

As a result of the platform policy and the jet lag, many sellers were distressed to be sold together.

No matter big, medium or small businesses, they almost have such troubles. To what extent can the following businesses be rampant? In this regard, experienced sellers have something to say. Some sellers said that they used the buyer's number to test and send a one-way warning to the seller, and they received a reply from the other party: "No off shelf, no delivery, no refund, please do it", which showed a hateful face between the lines.

On the seller's forum, after searching for keywords, it is not difficult to find that there are countless sellers who have encountered following sales, each with its own troubles.

In addition to conventional warnings and complaints, some sellers are forced to resort to extreme tactics when encountering follow on sales. As a result, they hurt 1000 enemies and lost 800.

Recently, some media in the industry also reported that some overseas buyers exposed on the social platform that "they placed an order in Amazon, but the product image on the order was changed into a wreath of memorial, which scared them to return the goods."

Why does such an outrageous phenomenon occur? A seller revealed the reasons behind it. It turned out that this was a "black trick" from Chinese sellers, a vicious competition among peers, in order to drive away the following sellers. However, this trick caused psychological discomfort to buyers and also brought black tricks to their shops.

It is reported that the behavior of cursing and selling on the product page is not uncommon. Although it is extreme, it can also be seen how helpless the sellers are. This is related to the sellers, and even more to Amazon itself.

02 "Inner volume" driving down the price makes people desperate!

Counterattacking sellers have their accounts closed!

"It's like a fly that can't be driven away", which is the helpless complaint of many sellers after being followed.

Originally, sellers had been overwhelmed by the chaos in the cross-border e-commerce industry. After being followed by sellers, traffic was ruthlessly divided, and listing was directly seized. In the final analysis, Amazon's policy of allowing co selling has led to the current situation. After all, no matter who issues the order, Amazon makes money.

What is more unique about Amazon's operation is that some sellers have found that there are two levels of price information on Amazon's search page, and you can directly see the price of the following sales. Under the same Listing page, the price of the following seller is completely superior to that of the seller. Isn't it a free wedding dress for the following seller? In response, the seller said, "Amazon is amazing!"

Some sellers have long found that Amazon's search page has two levels of price information, which also makes it difficult for some sellers to do, because the sellers reduce their prices, and the follow-up sales will also reduce the corresponding prices on this basis, and the follow-up sales will increase many orders because of low sales, and take away shopping carts and rankings

In this regard, one seller said, "Amazon's price comparison is disgusting. So I will never let go of anything I can sue and sell, and anything I can do to death, I will do to death." Perhaps this is also the reason why some sellers prefer to change the product page to a curse, and also want to fight against the following sales.

On the other hand, Amazon's policy of allowing co selling has harmed countless sellers, and sellers who want to fight back are more likely to be blocked. It is easy to fall into the policy of Amazon to complain and sell sellers without risk. Some sellers reported that they tried to complain after being followed up, but they complained too much, which led to their brand complaints being cancelled, and they also requested to write an action plan to appeal. What's more, the account of the seller was blocked because Amazon judged that it damaged the account of other sellers.

It can be seen that the seller is subject to Amazon everywhere. With the arrival of the Christmas peak season, co selling is rampant. For them, the peak season is a good time to make a profit. However, for sellers who have been working hard and hope to have a good harvest in the peak gambling season, it is really painful to see their hard built Listings being sold.

03 Thief!

The seller had no choice but to scold: How disgusting!

As far as the principles of Amazon's platform are concerned, it is difficult to cancel the following sales mechanism. Therefore, we can only take corresponding measures to minimize losses when encountering following sales.

In addition to following sales, stealing pictures is also a "dirty operation" that some unscrupulous competitors will engage in. "The shop is also a 3C electronic blockbuster. I don't know whether the operation is lazy or intentional. If I change my main picture a little, it is equivalent to using it directly. There are two other pictures that are the same. I'm angry. I want to report, but I'm afraid he will come to my link after reporting." A seller who was sold a lot of stolen pictures posted a message on a social platform saying: "The stolen pictures are really disgusting!"

In fact, as an Amazon, it is difficult to prove the copyright of many content such as pictures, such as Listing copywriting and 5-point description, which is also easy to cause some confusion and disputes in the industry. Where there are interests, there are disputes. In addition to studying products, traffic and promotion every day, sellers also have to deal with all kinds of following sales and infringement, which is enough to prove that cross-border is not easy.

Therefore, on the one hand, Amazon sellers should pay attention to the overall layout of intellectual property rights; On the other hand, in cross-border companies, a complete set of risk prevention mechanisms should be established to minimize the destructive power of vicious attacks such as co selling and infringement.

In addition, the peak season is coming, and it is a time of trouble in the industry. It is the "hard truth" for sellers to return to products and do a good job in operation. Devil ways and unscrupulous pranks will only become the object of rejection in the industry, and will not be a long-term plan to operate Amazon