Last year, Amazon China's 5th Prime Member Day Media Communication Conference was held in Beijing. Li Yanchuan, Vice President of Amazon China, said that "pleasure consumption" and household consumption in China continued to heat up, and the number of overseas shopping in inland cities and some third- and fourth-tier cities increased. The speed is very fast. For example, the overseas shopping population in cities such as Huaian in Jiangsu, Tai'an in Shandong, and Fushun in Liaoning has grown rapidly year-on-year. The development of social media, logistics security, and the government's huge infrastructure investment in cross-border e-commerce have promoted the development of China's overseas shopping. It is reported that last year's Prime Membership Day in China will bring more than 32 million overseas authentic products from the four major sites of Amazon, the United States, Britain, Japan and Germany, including nearly 550,000 international brands in 35 categories. This year's membership day is approaching, what kind of sparks will there be? let us wait and see.