In recent years, in addition to traditional channels such as supermarkets, shopping malls, and wholesale markets, there are also some emerging sales channels for plush toys.

Chain of boutique/department stores. There are more and more chain boutiques/department stores in shopping centers and commercial streets. According to reports, chain boutiques/department stores are mainly for young people, and the retail prices of the products are not high, ranging from a few yuan to dozens of yuan. These channels are very flexible, usually selling what is popular, and can quickly update the products sold according to changes in market trends. Cooperation with these channels requires companies to understand market trends and develop products that fit market trends and consumer preferences. Generally speaking, products with IP authorization, cute style, popular color matching and other characteristics are more popular.

Grab the doll machine. In the early years, when the upsurge of catching doll machines resumed, the driving effect on the sales of plush toys was more significant. In recent years, shopping malls, commercial streets, tourist attractions and other places have special claw machine stores. The claw machines displayed in the store are of different sizes, and the plush toys in the claw machines are also different sizes. Every holiday, you can always see these stores crowded with children and adults.

Regarding the claw machine as a plush toy sales channel, the industry has different views, some agree and some deny. However, according to the reporter's observation, unlike a few years ago, most of the claw machines were low-end and counterfeit products. Now the channel is obviously mature and formal, and genuine authorized and high-quality original design products are increasing. A merchant who operates a claw machine in Tianhe City, Guangzhou told reporters that young people have requirements for products when clawing dolls. Products that are not cute, ugly, or of poor quality cannot attract customers, so they will find products that match them when choosing products. Young people like it.

The doll machine industry is becoming more and more mature, and the requirements for products have also increased

Trendy play channels. In 2021 alone, there will be hundreds of new trendy play stores across the country, and the trendy play channel is undoubtedly the most popular channel at the moment. Plush toys also intersect with Chaowan channels, such as Chaowan brand launching blind box products of plush toys. The plush toys sold by the Chaowan channel should not only be designed to be fashionable, but also of good quality and exquisiteness.

member store. Opening a membership store is the transformation direction of some hypermarkets now. Some plush toy companies have also cooperated with member stores, and contributed well to the performance of the company. This type of store serves members, has a relatively high positioning, and has high requirements for product quality. It is suitable for companies with mid-to-high-end positioning products. Furthermore, in order to protect the rights and interests of members, the price of products in member stores is usually lower than the market price, so it is more suitable for companies that want to promote their brands more, and short-term, pop-up and other forms of cooperation are the best.