Analysys released the "China Collectible Toy Industry Market Insight Report 2021", which shows that by 2025, the market size of the domestic collectible toy industry will exceed 150 billion yuan.
Blue Whale TMT Channel, March 1, Analysys released the "China Collectible Toys Industry Market Insight Report 2021", showing that by 2025, the market size of the domestic collectible toy industry will exceed 150 billion yuan, and the core consumer group will exceed 100 million People, the overall growth rate of China's collectible toy market is as high as 35%, which has more development potential than the trendy toy market.
According to the report, collectible toys have long existed abroad. It includes various types, styles, themes, and emotional attributes. It covers trendy toys represented by blind boxes that are well-known to the domestic public, as well as deformation toys, figures, assembled building blocks, Action figures, mechas, GK statues and other categories. Japan's Bandai, American Hasbro, etc. are all collectible toy brands.
The report shows that consumers generally believe that collectible toys represent a culture and lifestyle that more and more people love, which can awaken public memory, resonate with the public, and have rich cultural history and lasting vitality. Collectible toys include trends. Toy.
According to the analysis of the report, in the past few years, Blind Box has promoted a qualitative leap in China's collectible toy market by "single efforts": first, it has attracted a large number of novices to "enter the pit", and second, it has nurtured several Chinese collectible toy brands. But collectible toys are not only blind boxes, but even more so in developed markets such as the United States and Japan. After the education of the market by blind boxes, China’s current stage is highly similar to the American and Japanese markets in the 1980s. Taking history as a mirror, high-end collectible toys will soon take over the “blind box”. "Break out again.
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